// Вот это IAR берет.
// Для определенности...
#define DEMOD_SCHEME     (1)
#define DOT_PRODUCT      (0)
#define RX_INVERT        (1)
#define DISCRIMINATOR_BW (0)
#define POST_DEMOD_BW    (1)
#define IF_BW            (0)
// макрос
#define QWE1  ((0x04UL+((unsigned long)DEMOD_SCHEME<<4UL)+ \
              ((unsigned long)DOT_PRODUCT<<7UL)+           \
              ((unsigned long)RX_INVERT<<8UL)+             \
              ((unsigned long)DISCRIMINATOR_BW<<10UL)+     \
              ((unsigned long)POST_DEMOD_BW<<20UL)+        \
              ((unsigned long)IF_BW<<30UL)))
// использование
   printf("%08lx \n", QWE1);